Richard Cruz, JD

Marketing Associate

Richard Cruz works closely with Cedars-Sinai faculty and research staff to identify, evaluate, protect, and commercialize inventions. He is responsible for performing an initial analysis and recommendation on the intellectual property disclosed to the Technology Transfer Office. Cruz provides an assessment of all invention disclosures for patentability, marketing, and commercial potential. Additionally, Cruz develops and implements technology specific marketing strategies for each invention and helps to identify and liaison with potential licensing and commercialization partners.